Google is not just an organization now a days, it is a part of life for many of us in this wonderful world. It becomes a verb for many while talking. “please google it” , “ I will google it to find” – these are very common conversation while talking. Have you ever wondered that how google search works? Well, Google Search functioning can be divided into three main processes: crawling, indexing and ranking.
They are continuously improving the search process and implementing updates for enhanced user experience. We have tried to explain here some of the basic process on how google search works.
In This Page
Crawling
There are billions of websites exists on the web world and the first stage is to find out what pages are exists on the web. It is hard to keep a central repository of all web pages, Google constantly look for new and updated pages and add those pages to its list of known site.
Crawling is the first step where Google uses some automated programs called “crawlers” or “crawlerbot” to find new and updated web pages. These crawlers get links from known pages to new pages.
This program gather data from the sites such as text content, images, and other files.
Crawler uses a computer algorithmic to determine which sites to crawl, how often and how many pages to fetch from each site.
Crawling collects data and it depends on whether the site has given permission the crawl google on his page.
Indexing
Once the web pages are crawled, the next step is indexing. During indexing, the information collected by the crawlers is organized and stored in Google’s database. Google processes the data on each page, analyzing the content of page and its context. They use some internal mechanism to understand the meaning of the text, identifying keywords and make a note of relevance of images and other media.
During the indexing process, Google tries to identify if a page is a duplicate of another page. It will only present those pages at the top which are more relevant to the user search.
Google will never guaranteed that a page will be indexed in its search result. Indexing depends on the
- Page content and its metadata,
- The quality of the content on the page
- If the crawler bot is disallowed in the page, google will not index it.
- the page design is too heavy
Google also look at the meta tags and descriptions provided by a website owner, it can help to understand what the page is all about.
Ranking
When a user enters a search query, Google’s algorithms come into play to rank the indexed pages. This algorithms consider many factors to determine the relevance and usefulness of the pages in relation to the query. Some of the key factors include:
- Keyword: How closely the content of a page matches the search terms.
- Content Quality: The comprehensiveness, accuracy, and originality of the page’s content.
- User Experience: Factors like page load time, mobile-friendliness, and ease of navigation.
- Backlinks: The number and quality of links from other websites pointing to the page.
- User Engagement: How users interact with the page, such as the time spent on the site and the bounce rate.
Algorithms and Updates
Google’s search algorithms are complex and it is continually evolving. They use next-gen technologies like machine learning and artificial intelligence to improve search results. Google is implementing regular updates over the years to enhance search quality for all user across the globe.
Personalization and Localization
Google also personalizes search results based on user data such as location, search history, and preferences. This ensures that users receive the most relevant results for their specific needs. For example, a search for “good restaurant” will prioritize nearby restaurant.
Featured Snippets
To provide quick answers, Google often displays featured snippets at the top of the search results. These are short, informative responses extracted mainly from high-ranking pages.
Continuous Improvement
Google continually tests and refines its search algorithms. User feedback, advancements in technology, and changes in user behavior all influence these improvements. The company employs a team of evaluators who assess the quality of search results, helping to guide algorithm updates.
Conclusion
This overview covers the basic processes of how Google Search works, highlighting the importance of crawling, indexing, and ranking, as well as the continuous efforts to improve the search experience. Hope, you have got some basic information about the Google search and how it works. Please keep looking at our site for more informative and tech related stuff.
Happy Learning 🙂
